Since September 2025, the Jean-Michel Martin Group has officially opened the doors of its new BYD Waterloo-Braine dealership, marking a major milestone in the group’s history and in the evolution of the Belgian automotive landscape. Located between Waterloo and Braine-l’Alleud, this dealership embodies a clear vision: to support the transition to cleaner, smarter, and more sustainable mobility.
A Group Looking to the Future
A long-standing player in the premium automotive world in Belgium, the Jean-Michel Martin Group has always distinguished itself by its ability to anticipate major transformations in the sector. Today, with BYD (Build Your Dreams), the group affirms its deep belief in the future of the electric vehicle.
This strategic choice reflects a conviction: electromobility is no longer a trend, but the new pillar of the automotive industry.
The founder, Jean-Michel Martin, has always upheld this vision of technological progress at the service of the driving experience. Now, his son Romain Martin has taken up the torch and continues this mission with the same passion and a strong desire to firmly establish the brand in the Belgian automotive landscape.
BYD: Technological Excellence Serving Everyday Life
The ideal partner for this transition, BYD has established itself as one of the world’s leading electric vehicle manufacturers, with unique expertise in battery design and zero-emission mobility solutions.
Thanks to its innovative Blade Battery technology, BYD combines safety, performance, and durability, offering a smooth and modern driving experience—assets that are already attracting a growing audience in Europe.
A New Generation Dealership
The BYD Waterloo-Braine dealership is more than just a point of sale:
– an experience space where customers can discover and test drive the BYD range;
– an advice and expertise center dedicated to the electric transition;
– a certified after-sales workshop, guaranteeing quality service and the availability of genuine parts;
and comprehensive support for individuals and businesses wishing to go electric (financing, charging stations, maintenance).
A New Era for the Jean-Michel Group Martin
With this opening, the Jean-Michel Martin Group is taking a new step forward and laying a strong foundation in its future strategy. The addition of BYD to its portfolio not only marks a smart diversification, but also the birth of a new automotive pillar, alongside the premium brands already represented by the group.
Accelerating development
Building on the success and positive reception of BYD Waterloo-Braine, the Jean-Michel Martin Group is already announcing the opening of its second BYD dealership, scheduled for early 2026 in Ruisbroek–Drogenbos.
This new location will strengthen the brand’s presence in Brabant and Brussels, while providing even broader access to the BYD range and the group’s expertise.
“We firmly believe that the future of mobility is electric. For us, BYD represents a modern, coherent, and ambitious vision of this future,” emphasizes Romain Martin.
